Carbon Balanced Paper

Rose ThorogoodGeneral news

In printing this year’s Create brochures, we have looked into a more sustainable way to produce high quantities of paper products without costing the Earth. Our partners at Geerings Print have provided us with our brand new brochure, printed on carbon balanced paper. They should be being delivered across Kent this week, so keep your eyes peeled!

What is Carbon Balanced Paper?

Carbon Balanced Paper is an initiative that provides a credible solution for organisations to reduce the carbon impacts of their paper-based communications. The Carbon Balanced logo enables adopters to communicate clearly to their customers, and stakeholders, a commitment to reducing their carbon impacts and effects on climate change.

Put simply, it is where the average carbon impact for paper production has been balanced, or offset, by the World Land Trust – an international conservation charity – through the preservation of high conservation forests, saving threatened habitats and their biodiversity. Sir David Attenborough OM, CH, FRS is among its Patrons.

Through the purchase of ecologically important standing forests under threat of clearance, carbon is locked that would otherwise be released.

These protected forests are then able to continue absorbing carbon from the atmosphere. Referred to as REDD (Reduced Emissions from Deforestation and forest Degradation), this is now recognised as one of the most cost-effective and quickest ways to arrest the rise atmospheric CO2 and global warming effects.

Current carbon projects are concentrated in Ecuador and, more specifically for Carbon Balanced Paper, Vietnam. In Vietnam, this conservation project protects an important area of the Annamite Mountains and, in addition to the carbon benefit, protects many endangered wildlife species.

About the World Land Trust

The World Land Trust is an international conservation charity (Reg.No. 1001291) based in Halesworth, Suffolk, UK. The website is
Since its foundation in 1989 as the World Wide Land Conservation Trust, the World Land Trust has been working to preserve the world’s most biologically important and threatened lands and has helped purchase and protect over 540,000 acres of habitats rich in wildlife in Asia, Central and South America and the UK.
World Land Trust Carbon Balanced project design follows the principles of the internationally recognised standards for voluntary carbon offsetting. WLT implements measures to ensure that its projects address key carbon accounting criteria such as Additionality, Leakage, Permanence, and robust monitoring, while providing additional biodiversity and local community benefits.